Just Education is a new, University of Minnesota-based coalition dedicated to identifying what the University, as a major and influential academic institution, can do to address the crisis of mass incarceration. They focus on looking for ways to reverse the ripple effect of incarceration by creating a more just approach to supporting citizens with criminal records and their communities.

Through collaboration with the Just Education team to develop a brand voice and image, Backpack created a website wireframe and logo that reflects their mission and goals as an organization. you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.