How to Conquer Networking

Before you roll your eyes at the word networking in the title of this blog, let me just say that I’m sick of this word as well. As a senior rapidly approaching graduation in May, the job hunt is staring me dead in the eyes. The good news is that through networking, you can enter the professional world feeling a lot less alone. By utilizing networking while still in school, professionals will know your name, passions, and skills. 

Making an introduction

One of the biggest hurdles is overcoming that initial introduction. Finding professionals and introducing yourself out of the blue may seem daunting. Students often feel like a bother or annoyance. Don’t feel this way! The truth is, professionals love to help students. 

Start with researching job titles and companies you are interested in. I’ve found the most success in exploring companies that align with my personal values and then exploring where my skills in communications may lie within those organizations. Don’t be afraid to talk with professionals that don’t exactly align with your major. If it interests you, reach out. You never know where your path will take you, so don’t be afraid to leave many doors open for yourself. 

Once you’ve identified who you are interested in talking with, the best way to reach out is by email. If you can find contact information through a company website that is ideal. Messaging someone on LinkedIn is also an option, but established professionals may check their LinkedIn less frequently so be prepared for a longer response time. 

Identify yourself as a student and why you are interested in connecting with this individual. If you are no longer a student, no worries! Networking doesn’t end at graduation. Make sure you articulate why you are reaching out, and why you are interested in learning more about their positions. I always find it is good practice to say why you are intrigued with their company as well. 

The Conversation

These days, you will most likely set up a Zoom or phone call. Remember that you are there to learn. Practice active listening, ask follow-up questions, and be engaged in the conversation. You should be connecting with individuals to genuinely expand your knowledge and perspectives. If you are just trying to get a job, most people will see right through that. 

You will get a chance to talk about yourself, so it’s important to be prepared. Networking is great interview practice because there is always the “tell me about yourself” question. This is a great opportunity to practice your own elevator pitch. Since this is not a real interview, it is okay to be a little more relaxed and casual. I have found that being vulnerable about uncertainties in what you want to do or next steps is beneficial. The individual you are connecting with will most likely have great advice for you, as they were once where we all stand. 

The Correspondence

Networking is a lot of communication to stay connected, and it is not easy. Always start with sending a thank-you note after you meet. Including a tidbit of what you found particularly insightful from your conversation is a great way to show them you are still actively contemplating the discourse. 

I have gotten great advice—from fellow Backpackers nonetheless—to start a network spreadsheet including all of your contacts, their information (position, contact info, etc.), and when you last spoke. This will help you keep track of who you haven’t spoken with in a while. 

The big question is always: how much is too much or too little? There is no magic right or wrong answer here. Every few months seems to be the norm, but it really depends on the person and the relationship you form with them. Remember, reconnecting doesn’t have to be a meeting. It can be as simple as sending them an industry news article you found interesting and relevant to their position. This keeps your name in their mind and reinforces your relationship. 

Final Notes

Networking may seem like a dreaded or intimidating task. However, if you think about it in terms of forming relationships and bonds with people, it becomes much easier. Don’t start networking with the expectation of getting a job offer or internship. Learn with genuine passion and interest, and you are sure to form a much more fruitful and long-lasting relationship.